DESIGN & CAMPAIGN TV3
DESIGN & CAMPAIGN TV3
Design and campaign for daily television programme TV3 about culture with presenter Matthijs van Nieuwkerk. The expectations were high but the programme only lasted for one year. Its successor DWDD (De Wereld Draait Door) also focussing on culture was more successful. We still like the colourful design though...
Programme design, a television campaign and outdoor print for TV3 and broadcaster NPS. Presented by Matthijs van Nieuwkerk and Hadassah de Boer. The title-sequence is a multicultural version of the traditional clog dance; a rhythmic explosion of stamping feet performed by Lucia Marthas' dancers. Five versions (Monday-Friday) of the title-sequence were produced.
Design costumes based on the traditional folklore but simplified using basic colours without ornaments.
Making-of photos of Lucia Marthas' dancers. And indeed: broken clogs.
A campaign with the slogan 'Eindelijk' (Finally) was launched to promote the programme.
Photography by Patricia Steur
CREDITS - DESIGN & DIRECTION: RENÉ GAST - DOP: GOOF DE KONING - MOTION DESIGN: THIJS DIKSHOORN - ART DIRECTION: YVONNE KROESE - COSTUMES: SALLY DYER - SOUND DESIGN: KH MUSIC - CAST AND DANCERS: LUCIA MARTHAS INSTITUTE OF PERFORMING ARTS